The Total
Package

The Total Package is our comprehensive, end-to-end approach to the creation and execution of packaging. It’s particularly valuable for complex, large-scale product launches. With one brief, and a single source, clients have access to everything needed to design, develop and deliver successful packaging.

It brings together traditionally stand-alone capabilities—branding and packaging design, prototyping, localization and more—with effective project management. The result: high-quality creative solutions that meet the ever-widening range of technical and production requirements.

Delivering ideas that make a difference, delivering ideas that others can’t.

We’ve been working with Boots on the structural development, print innovation, and manufacture of their Christmas gifting ranges since 2014. Spark’s fully integrated approach to design, develop and deliver packaging provides our clients with significant benefits in efficiency. We can further streamline the partnership with clients by including upstream capabilities like trends analysis, product conceptualization and structural development. Plus, downstream services like production, artwork management, printing and marketing activation.

In between structural innovation and printing, Boots traditionally asked several separate agencies to produce the design and artwork files for their packaging. Workflows were slow and disjointed, and Boots themselves had to mediate the links between everyone involved, and safeguard the integrity and consistency of their brands.

For their No7 Christmas 2019 gift ranges, we’re providing full creative services, alongside their lead concept agency, managing design execution and implementation, brand oversight, 3D CGI rendering, proofing and mock ups, artwork production as well as structure and printing. Now, everyone involved in the packaging is under one roof, eliminating the need to work around multiple handoffs. With connected teams from one agency, communication is clear, setup is far more responsive and the entire workflow is more efficient, saving Boots money and time spent on admin and supplier management – time they can spend on consumer insight and innovation.

With each new launch, our solutions for Boots are optimized and expanded and our relationship deepened. We’re continuing to strengthen our end-to-end brand launch program with the flagship No7 brand…and with Spark’s strengths extending beyond packaging to marketing activation and retail theatre, the scope for our partnership across the Boots brands – and with Walgreens in the US – is almost unlimited.

Our ‘Brand Guardian’ model monitors projects ‘from idea to shelf’. This approach brings specialist functions such as sustainable material supply, under the same umbrella, and means clients don’t have to co-ordinate links between their suppliers. Where preferred, they still have the freedom to mix and match agencies for each job. The Brand Guardian model is already in place and streamlining Boots’ workflow for No7.

This end-to-end partnership is a true step change for a major consumer brand. Until now, only niche players could realistically hope to work with just one provider for all aspects of packaging design and printing. By offering clients everything they need to take a package from concept to shelf, we’re setting a new best practice in agency leadership.