Northland, makers of premium quality, 100% juice targeted to women, needed to justify its premium price point.
With a portfolio of cranberry-based products, we recommended Northland position themselves as “The Cranberry Experts.” This, plus a compelling nutritional story, brought about breakthrough design.
A concise, compact label with emphasis on the 100% juice claim, nutritional value, and health aspects conveyed emotional benefits that set Northland apart. Realistic, fresh-looking fruit imagery created appetite appeal and helped differentiate the range from the competitive set.
The mouthwatering visuals of real berries combined with a contemporary brandmark conveyed the honesty and purity of ingredients. Research confirmed that women clearly saw Northland as the juice for them, and worth the premium price.