Putting some muscle into the post-workout beverage category.

Agropur’s objective was to develop a brand of shelf-stable milks that would appeal to the sports-drink crowd, and be an alternative to high-sugar sports or energy drinks.

We created a stylised brandmark and leveraged the metallic substrate to communicate a sense of energy and movement. These sporty, visual cues appeal to the active teen.

The combination of high-contrast black and metallic shimmer is eye-catching on shelf and established this milk product as a contender within the sports drink marketplace. Milk after a workout? Why not?

The lively, slightly goofy cow character was developed as a new brand equity. The character was utilised to infuse fun and youthfulness across all communication touchpoints.


Upon its launch, DynaMoo was a leader in the workout recovery beverage market.